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“Adding innovators like Andy will continue to help us shape the future of Walmart, and the future of retail. I’m thrilled to welcome Andy and the entire Bonobos team. They’ve created an amazing product and customer experience, and that will not change. In fact, Andy will be a great influence on the company, especially in leading our collection of exclusive brands offered online.” Bonobos had raised just under $128 million, with the last round in 2014, and had always said it had its sights set on an IPO . Clearly, things took a different turn. In a Medium post published today, Dunn noted that the company was on the verge of closing a new round of funding, although in the end, it chose the acquisition route instead. One of the big issues is that to win in e-commerce, you need economies of scale, and in that regard it may have proven to be too much of a challenge for the company. What’s interesting is that one of Bonobos’ specialties has been building a connection between online and offline shopping , which is something that Walmart may be interested in tapping. There is another interesting parallel between Walmart and Amazon in its acquisition strategies: both are very much taking a page from Apple’s playbook of aiming at premium customers. Whole Foods is sometimes known as “Whole Paycheck” for being so expensive to shop in.
For the original version including any supplementary images or video, visit https://techcrunch.com/2017/06/16/walmart-to-buy-bonobos-for-310m-in-its-bigger-push-into-fashion-retail/