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Roposo, another social commerce platform, focused on fashion recently launched an innovative chat-to-buy feature to enable smaller sellers sell via chat, in addition to WhatsApp which consumers were already using to connect with the sellers and finish transactions on the platform. Roposo has a community of bloggers, influencers and sellers. It has 4,000 small sellers active on Roposo. And 10% of them have chat to buy feature. Mayank Bhangadia, co-founder and CEO, Roposo, says, “Sellers can connect with buyers on WhatsApp too on our platform. But the chat-to-buy feature makes the process seamless. These are niche, small-scale sellers who prefer using social media channels to sell their products rather than listing themselves on giant e-commerce sites.” Roposo claims its versatility as a platform gives it an edge over traditional networking platforms like WhatsApp, Instagram, and Facebook Messenger. The platform’s innovative features such as in-chat smart cards ease the communication between sellers and buyers. “The chat-to-buy feature will now complete the loop of leads, transactions, and engagement by enabling purchases through the platform itself with just a few clicks,” says Bhangadia. Unlike Faceboook and Instagram, Roposo is a fashion centric platform with specific solutions for sellers to make it easy for them to do their business.
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